10. Based on the decision tree below, 1) characterize the customers in Node 3 by explaining the splitting rules and 2) develop marketing 4Ps strategies (product, price, place, and promotion) to increase sales. Ownership Node 0 INonowner I Owner Category Nonowner Owner Total Income Improvement 0.141 59.70 Node 2 Category % n Nonowner 31.2 5 Owner 68.8 11 Total 66.7 16 Lot_Size Improvement=0.101 19,80 Node 4 Category % n Nonowner 0.0 0 Owner 100.0 7 Total 29.2 7