10 How has the Internet affected competitor intelligence gathering? 11 What is the benefit of a competitor gap analysis for General Motors? How could it use the results in its strategy development? 12 What is the main difference between competitor benchmarking and competitive benchmarking? When should a business engage in competitive benchmarking, and what are its benefits? 13 Cost and differentiation are well-known sources of competitive advantage, but why is a marketing advantage also a potential source of competitive advantage? 14 What are the various ways that a business like Kia can achieve a cost advantage? 15 Why do share leaders like Wal-Mart, Google, and Intel often have a cost advantage? 16 How might the industry forces for a regional phone company be different from the industry forces for a regional bank? 17 How will the industry change as competitors enter the regional phone market? How will profit potential be affected? 18 What impact would Procter \& Gamble's everyday-low-price strategy have on competitive rivalry and the prisoner's dilemma