(10 points) List 2 marketing issues you must consider when trying to sell to each of the following markets:

1) Asia-Pacific

i) products must be tailored to local tastes

ii) political instability (India)

iii) hostility towards foreigners

iv) must build trust

2) Europe

i) direct comparability of prices

ii) content and product standards are harmonizing

iii) older population

3) the Middle East

i) 95% Muslim

ii) varying types of societies, beliefs, and traditions

iii) authority comes with age, and power stems from family size

iv) developing rapport, respect, and mutual trust is critical

v) women are not involved in business

(10 points) List three significant changes in the world economy over the last decade.

1) increased volume of capital movements

2) end of the cold war

3) growth of e-commerce

4) increase in productivity despite a decrease in employment

5) emergence of the world economy as a dominant economic unit

(10 points) Describe four ethical values.

(10 points) List 3 driving forces of global marketing:

1) market needs and wants

2) technology

3) transportation

4) communication

5) product costs

6) quality

7) world economic trends

(10 points) Describe Market Capitalism.

(10 points) Political risk tends to be higher in developing countries than in industrialized countries.

a. True

b. False

(10 points) Which of the following is not true about Japans culture, traditions, and behavior?

a. oriented toward individual

b. consensus is important

c. government and business cooperate

d. attitude of self-denial

(10 points) Which of the following is not a correct statement of a change that will affect how companies do business in Europes single market:

a. harmonization of product standards

b. less competitive pricing environment

c. common guidelines for TV broadcasting

d. reduction in customs formalities for goods crossing borders

(10 points) Define the term Culture.

(10 points) The North American Free Trade Agreement:

a. eliminates tariffs between North America and the EU

b. will gradually reduce tariffs and other trade barriers between the United,, States, Canada, and Mexico

c. was created by the World Trade Organization

d. benefits the United States and Canada at Mexicos expense

(10 points) Which of the following is not a member of the European Union?

a. Sweden

b. Austria

c. Switzerland

d. Italy

e. Greece

(10 points) Define at least five factors that affect sourcing.