Question: - 10 short-answer questions YOU NEED TO ANSWER ONLY 5. - Detailed responses are required. Point form is acceptable. - Each question is worth 5

- 10 short-answer questions YOU NEED TO ANSWER ONLY 5. - Detailed responses are required. Point form is acceptable. - Each question is worth 5 marks. Total possible marks for Section A: 25 1. When companies conduct a strategic planning process, what are the two key management tools that should be used and explain how these tools are used. 2. Discuss three disadvantages of using a Joint Venture for a small company partnering with a large company? 3. Discuss three advantages a small company would have by using a distributor to enter a market with a culture very different from theirs. 4. Identify three common barriers to entry and one source of information to conduct research on each of those barriers (three separate sources of information total). 5. Discuss two key advantages and two disadvantages for a company considering forming a Strategic Alliance with a local partner to enter a market. 6. Discuss two advantages and two disadvantages of using franchising as a market entry strategy. 7. Describe three key elements a company should consider when using ecommerce as a means of market entry

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