Question: < 1.0 Using the Creative Brief as a framework, analyze the following Apple products: the most recent versions of: (1) Apple iPhone; (2) Apple

< 1.0 Using the Creative Brief as a framework, analyze the following Apple products: the most recent versions of: (1) Apple iPhone; (2) Apple MacBook; (3) Apple iPad; and (4) Apple TV. 2.0 After completing 1.0, answer the question: "Why would a consumer buy and Apple MacBook but a Samsung telephone? I am sure that a Samsung Creative Brief will help inform your answer. The Creative Brief should include a expanded outline including, for example, points of parity, brand imagery, consumer insight, etc.

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