10. When a brand name cannot be spoken, it is considered a __________.

Multiple Choice

• copyright

• brandmark

• trademark

• trade registry

• logo

11.Which of the following best represents brand loyalty?

Multiple Choice

• Greg only buys grocery items from brands he knows

• Peter sees a new brand of potato chips and decides to give it a try

• Marsha purchases the most expensive items available

• Cindy has four different shampoo brands she regularly purchases

• Bobby can't find his usual brand of cereal at the store so he travels to a different store to purchase

12.Inexpensive products with widespread availability are considered to be

Multiple Choice

• industrial goods.

• shopping products.

• specialty products.

• convenience products.

• unsought products.

13.President's Choice brand is available only at Loblaws, Zehr's and other related retail outlets. President's Choice is a(n)

Multiple Choice

• Private-label brand

• Manufacturer's brand

• Generic brand

• Individual brand

• Multi-brand