10 - Which statements are true about Multi-Channel Funnels (MCF) or conversion paths and Attribution Models? (1 point) We shall use MCF to measure which device is more used. Attribution Models allow us to better distribute the generated value by the channels. The Attribution Model used by default in Universal Analytics is the Last non-direct model. To check MCF, we need to do changes in the Google Analytics code. MCF or conversion path show the multi-session journey of website users. 11 - Our customer (Analytics University) website is a reserved area backed up by a CRM (Customer Relationship Management) where students authenticate to get content, check their grades, and ask questions from the teachers, among other actions. However, they are only tracking pageviews with a default setup. a) How our customers can get more information about the users and the way they behave across the website? (1 point) b) With the improvements suggested, identify two KPIs that you could recommend to measure student's interest and involvement with the reserved area. Explain your choice of KPls and what will your customer learn from them. (1 point)