10:24 AM Thu Jun 2 Done I am sharing 'Assignment' with you_220... Open in iLovePDF Q ASSIGNMENT 1:10 MARKS Group No Case study topic: Reference /presentation 1 Market orientation Lecture 4 Lecture 5 2 Role of marketing during new product development Lecture 6 3 3 Examples of companies performing marketing research 4 Lecture 7 Marketing Research to Marketing Information System (MIS) and Decision Support System (DIS) 5 Benefits of market research problem Lecture 8 6 Ethics in marketing research Lecture 9 Lecture 10 7 Customer driven innovation 8 Adoption and diffusion of adoption Lecture 12 9 Segmentation process Lecture 13 10 Corporate Social Responsibility Lecture 14 In a group of 5 students (or more), you are required to choose a high technology/innovative product or companies reflecting to your topic. Your group will be assigned one (1) topic starting from Week 4 topic. Your group is required to analyse the topics assigned and conduct a presentation relating to the product chosen. The topic may be presented in any creative way possible; you may present it in a form of a sketch, video, role-play, game or formal way using PowerPoint slides. The allocated time for each presentation is 15 minutes (depending on the number of group members). The completed write-up and PowerPoint slides/videos/other materials must be submitted via u learn Presentation marks will be given to individual members of the group; failure to attend the presentation will result in zero mark given. Marks allocation is as follows: 1. PowerPoint slides/videos/other materials 6 marks 2. Presentation (given based on individual performance) 4 marks TOTAL 10 marks 100 % 1 10:24 AM Thu Jun 2 Done I am sharing 'Assignment' with you_220... Open in iLovePDF Q ASSIGNMENT 2: 20 MARKS CASE STUDY: PROTON has unveiled a new logo and tagline, along with its ambitions to be a global, modern automotive brand. The tiger emblem on its cars will be updated to a more stylised representation, rendered in silver, with a stronger finish to represent Malaysia's pride. Featuring a new "uncaged" design, the logo shows the tiger's head held high, symbolising PROTON to represent an arrow-head, moving forward to success. PROTON's new tagline "Inspiring Connections" encapsulates the brand's aspiration of utilising technology and mobility to help make human connections that inspire a successful life. The brand refresh highlights PROTON's evolution since Zhejiang Geely Holding Group acquired a 49.9% stake in the company in 2017. PROTON THE NEXT CHAPTER M PROTON Thus, as a marketing consultant, you are hired by Proton, to suggest the right marketing strategy for this company. Your group are advice to perform case study and detailing marketing process as: Definition of the problem Developing an approach to the problem - Formulate a research design Doing fieldwork or collecting data - Preparing and analysing data - Preparing and presenting the report 4 100%