Question: 10-3. Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system. (AACSB: Written and Oral Communication) 10-4. What

10-3. Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system. (AACSB: Written and Oral Communication) 10-4. What channel design decisions do manufacturers face for maximum effectiveness? (AACSB: Written and Oral Communication; Reflective Thinking)

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