103.10//RETAIL PRODUCTS LESSON CHALLENGE Multiple choice. Indicate one correct answer for each question. 1. The term given for selling products for client home care is: a. retailing c. scheduling b. networking d. warehousing 2 . Successful salons are those whose staff members are effectively recommending their services and a quality line of retail products by doing all of the following EXCEPT: a, listening to clients c. making negative comments b. offering sound advice d. communicating professionally 3. Features of a product are its characteristics, which might include: a. added shine C. economical purchase b. size of container d. re-conditioning effects 4. The following are all benefits of a product EXCEPT: a. adds shine c. reconditioning effect b. aromatic ingredients d. economical purchase 5. Which buyer type is open-minded and willing to take a chance on new products without hesitation? a. ready c. logical b. bargain d. stubborn 6. Which buyer wants to know all of the facts about the product and thinks carefully about buying, without much regard for who else likes or uses the product? a. ready C. logical b. bargain d. stubborn 7. The emotional buyer bases his or her purchases on: a. facts c. personal reasons b. price d. being a new product 8. Which buyer type wants to save money at all costs and is not as interested in quality of product as price? a. ready c. logical b. bargain d. stubborn 9. Which type of buyer puts up a struggle and has a strong desire to debate with you? a. ready c. logical b. bargain d. stubborn 10. Which of the following is perhaps the easier buyer motivation to recognize in the salon? a. want C. like b. need d. dislike