1037 Chapter 20 Variable Costing for Management Analysis A. Turner, 60% EX 20-16 Segment contribution margin analysis Obj. 4, 6 The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. REAL WORLD Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) Home Box Office (pay television) Warner Bros. (films, television, and videos) $10,596 5,615 12,993 Assume that the variable costs as a percent of sales for each segment are as follows: Turner Home Box Office Warner Bros. 40% 35% 25% A. Determine the contribution margin (round to whole millions) and contribution margin ratio (round to whole percents) for each segment from the information given. B. Does the segment with the highest contribution margin in (A) mean that it is the most profitable segment with the highest operating income