In the process of developing a message strategy for a campaign, it is crucial to determine the
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Question:
In the process of developing a message strategy for a campaign, it is crucial to determine the communication objectives. Explain the 3 paths of communication objectives below in detail and provide relevant examples.
1) Cognitive path
2) Behavioural path
3) Affective path
Related Book For
Principles Of Information Security
ISBN: 9780357506431
7th Edition
Authors: Michael E. Whitman, Herbert J. Mattord
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