10)A positioning statement includes all the following elements EXCEPT 1 point a) the category of membership for the brand b) the target segment for the brand c) the point of difference for the brand d) All of the above are included 11) Cognitive post purchase dissonance occurs for every purchase. This occurs because O a) customers did not go through all the stages of the buyer decision process. b) customers are not satisfied with a purchase Oc) every purchase requires a compromise d) customers did not seek the attitudes of others to make the purchase decision 16) Which of the following is NOT an example of a behavioral segmentation variable? O a) usage rate O b) user status O c) personality d) loyalty status I point 17) When describing the changes in a company's philosophy towards marketing between the Production and Social eras, which of the following best summarizes the Social Era: O We must build it their way If we build it better and more exciting, they will come O if we build it they will come We must build it with Mother Earth in mind 12) All consumer buying decisions generally fall along a Continuum of broad 1 point categories. Which of the following are a part of Continuum of Consumer Buying Behaviour? a) Routine Response Behaviour b) Limited Decision Making c) Extensive Decision Making d) All of the above 1 2) Which marketing management concept is concerned with aligning company goals to satisfying customer needs and wants better than the competition? a. Selling concept b. Social marketing concept O c. Production concept O d. Marketing concept 3) Coca-Cola has committed to environmental sustainability. It focuses on 1 point a. developing new packaging b. decreasing the amount of money, they spend on advertising. c. widening their distribution around the world d. changing the taste of their soft drinks. 1 point 13) For Marketers reference groups have three important implications. Which of the following is NOT a part of Marketing implication of Reference groups? a) They decide which products consumers must buy b) They affect an individual's aspiration levels c) Their norms either constrain or stimulate consumer behaviour d) They are the individuals who influence the behaviour of others so Marketers must analyse them OS 99+ 1 point 8) To segment a marketplace, we need to determine if we are segmenting B2B or B2C. When segmenting B2B, which one of the following is used? a. Size of the firm in terms of dollar sales O b. Status in the industry O c. Size of the firm in terms of physical locations d. ALL of the above are used 20) 15) Business marketers are challenged using the buying centre model because of the 1 point a) need to deal with the higher level officers of the organization in the decision- making process b) necessity of including product feedback from all management levels in the organization c) need to learn about all the participants and their relative influence on the decision d) large number of participants required for the model to work effectively