11. An idea called "blue ocean strategy" could Athe provider Bthe workers Cthe way things are now 12. When you make your blue ocean, will you want to make it as big as possible? Which is it? True or false 13. A company can only have one blue ocean idea at a time, true or false? 14. Which of these is not a structure or tool for a blue ocean strategy? A: a plan canvas B: a framework for five actions C: a framework for four actions 15. Business goods are made for A: helping all the brands in your portfolio B: saving you money C: making your business run better D: making you more productive E has all the answers

16. What are the three types of buyers in the simulation's round red? A- 6-21 , 22-35 and 36+ B- 4-21, 22-35 and 36+