11.

As you put together a forecasting model, it is important to remember that sales forecasting is _____.

Select an answer:

• an exact science

• not faulty or full of skepticism

• not an exact science

• a true means to the future

12.

Analyzing the _____ performance of a company allows financial statement users to understand _____ performance of a company.

Select an answer:

• historical; past

• historical; future

• present; future

• present; past

13.

Kiko is creating her sales forecast. Which of the following factors is the starting point for Kiko to view a forecast of future sales?

Select an answer:

• change in the competitive environment

• historical trend

• impact of current plans

• impact of a marketing plan