11 Calibri (Body) v AA Insert General = = V 48O 2X Delete FO UN Analyze Data Paste B I U a. Av $ %) Sensitivity V .00 Conditional Format Cell Formatting as Table Styles Format Sort & Filter Find & Select 8 C8 fx A B C D F K L M M N R - Questions 1. First create two graphs. Graph 1 should have dimensions of price on one axis and quality on the other. Graph 2 should have dimensions of price on one axis and variety on the other. Variety is defined here as the number of different design features fora product (NOT the number of baby products that a company produces and sells). On each graph, place each company on the graph according to their current positions and indicate the strategic directions of movement in the competitive product space based on two concepts you learned from Chapter 2 - the differetiation strategy and operations frontier. (2 Points) E E G H o HW 1 - Jogging Stroller Businesses Please read the descriptions of a business scenario carefully and answer the questions in the "Questions" tab. Use the concepts you learned from Chapter 2 of our textbook. There are a surprising number of styles of baby strollers and carriages available in the marketplace. One style is the jogging stroller, which features oversize wheels that make the stroller easy to push on rough surfaces as the parent jogs. High Current Position - Strategic Direction High Current Position ---- Strategic Direction (Baby Design) One maker of jogging strollers is Baby Design. Baby Design makes a full line of baby products, from diaper pails to high chairs to a variety of strollers. Their jogging strollers consist of a cloth seat stretched over a metal frame, a fairly standard design in the industry. They make a limited number of styles of single joggers meant to carry one baby (mostly differentiated by the color of the cloth) and one style of double stroller meant to carry two children. In the Baby Design double stroller, the children sit next to each other again a standard industry design). Baby Design sells through independent Web sites (e.g.,www.strollers4less.com), specialty stores (e-g., The Right Start), and "big box" retailers (e.g., stores like Toys "R"Us when it existed). Their prices range from under $100 for a simple single jogger to $299 for their double stroller. Bright Trend Quality Variety Bright Trend 2 w Baby Design Baby Design ---- Low Low (Bright Trend] Another competitor is Bright Trend. Jogging strollers are the only baby products Bright Trend makes, although it produces other products that involve metalworking. Bright Trend's joggers offer a unique design in which the child sits in a molded plastic seat bolted to a metal frame. With a single seat, the child can face forward or backward (i.e., looking at mom or dad). For their multiple-seat strollers, the children sit in tandem as opposed to side by side. On the two-seat model, the children can both face forward or can face each other. They make models that can handle up to four children that are popular with day care centers. Bright Trend's Web site emphasizes that each jogger "is made one at a time, no shortcuts; hand welded, powder painted and assembled with the utmost attention to craftsmanship." Bright Trend sells direct to customer through the Web and an 800 number. Their prices range from $255 for their cheapest single jogger to $745 for a four-seat model. High Low High Low Price Price How would you describe the strategic positions and strategic directions of Baby Design and Bright Trend? Please refer to the graphs in question 1 while providing this description. (6 Points) [Price] (2 points)