Question: 1.1 Considering the case study provided, demonstrate the impact of artificial intelligence (AI) and machine learning (ML) on the marketing strategies of multinational corporations (MNCs).

1.1 Considering the case study provided, demonstrate the impact of artificial intelligence (AI) and machine learning (ML) on the marketing strategies of multinational corporations (MNCs). Discuss how these technologies have transformed various elements of the marketing mix. Provide relevant examples to illustrate their influence across different industries.

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