Question: 1.1 Illustrate, with examples, the Internal Factor Evaluation (IFE) Matrix and apply it to a retail chain like Woolworths (Please feel free to make any

1.1 Illustrate, with examples, the Internal Factor Evaluation (IFE) Matrix and apply it to a retail chain like Woolworths (Please feel free to make any assumptions but mention these assumptions in your answer) (20)

1.2 As a consultant from KPMG, one of your clients has entrusted you to make a competitor analysis in the Higher Education sector. You are an established Higher Education Institution and you need to have a detailed analysis of competitors to make a strategic decision. Draft a report for your client advising him the way forward. (Please feel free to make assumptions but mention these assumptions in your answer). (20)

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