Question: 1.1 The retailers deemed essential had to react to changing customer behaviour in real-time quickly. Retailers not considered essential had to find alternative ways to

1.1 The retailers deemed essential had to react to changing customer behaviour in real-time quickly. Retailers not considered essential had to find alternative ways to drive revenue or make changes to their customer experience when they could re-open. 1.1.1 Describe how businesses can utilize E-commerce tools to optimize their operations, improve customer experiences, and stay competitive in the digital market. (4)

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