11 This is a a. Word mark b. Symbol mark Combination mark 16. Continually adjusting prices to reflect changes in supply and demand (i.e., airline seats) is called 12. are the portion of brands that cannot be expressed verbally leg. a. Discounts 6) Bundling C Dynamic pricing logos). 17 a. Brand names by Brand marks c. Trademarks is a promotional strategy that focuses on intermediaries, motivating them to promote products toward end users. 13. includes all the products sold by a company. @ Push strategy b. Pull strategy 18. highlights how product is better than others. one a. Product line b. Product mix C. Product mix width d. Product line depth Product advertising 6 Comparative advertising c. Institutional advertising d. Advocacy advertising -4. Introducing additional items in a given category under the same brand name (e.g., new flavors, package size) is called 19. are partial reimbursements of price, offered as a purchase incentive. a. Coupons Rebates c. Point of purchase displays d. Specialty advertising a Line filling b. Line extension C. Brand extension d. Line stretching 20. is/are non-sales communication that businesses have with their various audiences (including both communication with the general public and press relations) Which type of pricing method is introducing a new product at a low price in hopes of building sales volume quickly? a. Skim pricing b. Auction pricing C. Participative pricing d. Penetration pricing a. Word of mouth b. Conversation marketing Brand communities d. Public relations