1.1. Using information from the two above studies, please discuss the nature of the performance result for product Favor in this particular round. Name three major reasons why this performance situation may have occurred and briefly discuss their respective strategic marketing decision-making implications for Company 4.

1.2. Furthermore, the product with the highest achieved overall market share, Camst, received one of the worst net income performances of all products by all companies (from Income Statement reports not shown here). Name two major reasons why this situation (of market leading products generating very poor financial impacts) may have occurred and briefly discuss their strategic marketing decision-making implications for Company 2.

1.3. One relatively sophisticated type of analysis we could perform in competitive analysis is to specifically evaluate the net contributions (in dollar amounts) of all products by the competitors to their respective companies. Please specify which top five reports or studies, in the context of Sabre, you would most importantly use in order to best estimate the net contributions of all specific products by your competitors. Also, briefly mention the main information you would use from each of your identified reports or studies and explain how, in total, you would have enough information to generate these competitive profit estimates.

Market Study 2: Purchase Intentions by Segment (%) Company Product Alpha Beta Gamma 1 Red Baller 2.4 1.4 1.1 Banness 9.3 6.1 3.5 2 Orange Caster 3.2 1.9 1.7 Cloudstar 12.5 10 8.6 Camst 14.2 12.5 8.9 3 Yellow Danil 2.9 1.7 1.4 Dowell 9.8 8.7 6.9 Daibi 15.2 27.4 44.6 4 Green Faldo 3 1.8 1.5 Fano 19.8 22.2 14.7 Favor 7.8 6.3 7.1 Numbers based on units (not value). Delta 5.1 3.2 6.2 3.9 3.9 7.5 4.8 7.5 8.2 4.5 45.1 Epsilon 15.4 2.5 10.6 2.8 2.8 21 3.6 5.1 20.7 3.2 12.4 Overall 4.8 4.6 4.8 7 7.8 6.6 6.5 19.1 6.9 11.7 20.2 Market Study 3: Market Share by Segment (%) Company Product Alpha Beta Gamma 1 Red Baller 3.6 2.2 2 Banness 14 9.8 6.4 2 Orange Caster 3.3 2.1 2 Cloudstar 5.5 4.5 4.6 Camst 22.7 21.4 17.2 3 Yellow Danil 4 2.5 2.5 Dowell 12.3 11.6 9 Daibi 8.9 16.8 34.8 4 Green Faldo 0.6 0.4 0.4 Fano 24.3 28.1 20.1 Favor 0.8 0.7 0.8 Numbers based on units (not value). Delta 12.9 8.1 10.4 2.9 10.7 18.5 8.5 8.1 3.5 8.8 7.6 Epsilon 24.8 4 11.8 1.2 5.8 33.4 3.4 3.9 7.1 3.2 1.5 Overall 9.2 8.4 6.4 3.7 15.8 12.6 8.9 14.5 2.5 15 3 Market Study 2: Purchase Intentions by Segment (%) Company Product Alpha Beta Gamma 1 Red Baller 2.4 1.4 1.1 Banness 9.3 6.1 3.5 2 Orange Caster 3.2 1.9 1.7 Cloudstar 12.5 10 8.6 Camst 14.2 12.5 8.9 3 Yellow Danil 2.9 1.7 1.4 Dowell 9.8 8.7 6.9 Daibi 15.2 27.4 44.6 4 Green Faldo 3 1.8 1.5 Fano 19.8 22.2 14.7 Favor 7.8 6.3 7.1 Numbers based on units (not value). Delta 5.1 3.2 6.2 3.9 3.9 7.5 4.8 7.5 8.2 4.5 45.1 Epsilon 15.4 2.5 10.6 2.8 2.8 21 3.6 5.1 20.7 3.2 12.4 Overall 4.8 4.6 4.8 7 7.8 6.6 6.5 19.1 6.9 11.7 20.2 Market Study 3: Market Share by Segment (%) Company Product Alpha Beta Gamma 1 Red Baller 3.6 2.2 2 Banness 14 9.8 6.4 2 Orange Caster 3.3 2.1 2 Cloudstar 5.5 4.5 4.6 Camst 22.7 21.4 17.2 3 Yellow Danil 4 2.5 2.5 Dowell 12.3 11.6 9 Daibi 8.9 16.8 34.8 4 Green Faldo 0.6 0.4 0.4 Fano 24.3 28.1 20.1 Favor 0.8 0.7 0.8 Numbers based on units (not value). Delta 12.9 8.1 10.4 2.9 10.7 18.5 8.5 8.1 3.5 8.8 7.6 Epsilon 24.8 4 11.8 1.2 5.8 33.4 3.4 3.9 7.1 3.2 1.5 Overall 9.2 8.4 6.4 3.7 15.8 12.6 8.9 14.5 2.5 15 3