1.1 Using the TechInnovate case study as a reference, identify and explain the different types of business risks that the startup faced in its early years. Discuss how these risks could have affected its operations and sustainability.[10 marks]1.2 Critically discuss the mitigation strategies that were adopted by TechInnovate to overcome the risks.[10 marks]1.3 From the TechInnovate case, identify and describe the types of competition that the company faced in entering the CRM market. Distinguish between direct and indirect competitors and explain how each type influenced TechInnovates market strategy.[10 marks]1.4 Based on the TechInnovate case study, propose two competitive strategies that a startup like TechInnovate can implement to succeed in a market dominated by large players. Justify each strategy with reference to the company's context and outcomes. [10 marks]1.5 Critically assess the market analysis approach adopted by TechInnovate in identifying a gap in the CRM market for SMEs. How does this approach contribute to strategic positioning in a competitive environment?[10 marks] Rubric