What were the key failures they made in Japan that leads to their country of origin (COO)? Please apply the standardization-adaptation framework in your analysis. (2) What can American car brands do to fix their liabilities of COO in Japan? (3) Do you think it is worth it for American car brands to fix their liabilities of COO in Japan? Why or why not?

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The key failures made by American car brands in Japan can be summarized by the following points 1 American car brands failed to properly research and understand the Japanese market before entering it ... View the full answer