Question: 11. When doing a content audit, you should focus on what content you can purchase from others. True False 12. An digital asset is all

11. When doing a content audit, you should focus on what content you can purchase from others.

True

False

12. An digital asset is all except the following

company employees.

company videos.

company slide presentations.

company websites

13. A customer journey refers to

how long it takes for a customer to shop in your store.

the path of interactions the individual has with your brand, product, and/or services.

the process the customer goes through when deciding where to obtain money to spend for your product or service.

how long it takes your customer to reach your business

14.The content writer is solely responsible for the reviewing and editing of content.

True

False

15. Conceptualizing content means identifying what the purpose of content is.

True

False

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