11) Which of the following statements about buying centers is true? A) The CEO of an...
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11) Which of the following statements about buying centers is true? A) The CEO of an organization is always the decision maker in a buying center. B) Roles in the buying center are specified in the organizational chart of a firm. C) All buying centers involve formal participants. D) An individual's role in a buying center does not change with time. E) The buying center is not a fixed and formally identified unit within a buying organization. 11) Which of the following statements about buying centers is true? A) The CEO of an organization is always the decision maker in a buying center. B) Roles in the buying center are specified in the organizational chart of a firm. C) All buying centers involve formal participants. D) An individual's role in a buying center does not change with time. E) The buying center is not a fixed and formally identified unit within a buying organization.
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The correct option is E The buying center is not a fixed and form... View the full answer
Related Book For
Investments
ISBN: 978-0071338875
8th Canadian Edition
Authors: Zvi Bodie, Alex Kane, Alan Marcus, Stylianos Perrakis, Peter
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