11. which statement is not correct?

a 1ldea is necessarily a business opportunity.

b. opportunities can exist at different points of the value chain of the start-up.

c. opportunities can be assessed overtime in line with industry life cycle and its attractiveness.

d. Opportunities can be derived if the industry are dynamic.

12. Which of these is not the PESTEL 'Technological' factor?

PESTEL

a. New Zealand has a relatively lower degree of artificial intelligence applications in the manufacturing industry.

b. The population in Asian countries spend more time using online social network or digital platforms.

c. There are many new manufacturing machinery developed in Europe.

d. Australia has a high level of research & development activities.

13.

13. Which of the following maps out what the customer does before, during, and after using goods or services?

a. Customer journey

b. Customer channel.

c. Customer persona.

4. customer vignette.

14.

14. What is the name for segmentation that considers the strength of customer loyalty?

a. Psychology

b. Geography

c. Demography.

d. Behavioral

15. which of the following strategic tools is used to describe a framework for examining macro environmental factors?

a. Business Model Canvas.

b. SCAMPER.

c. PESTEL

d. 5-Forces Analysis.