11. Why does a brand promise help establish customer' expectations for a brand? 12. In what ways does a brand's personality maintain emotional connections with customers? 13. How should a business approach the selection of an effective brand identity? 14. What are two steps that a business can take to protect its brand identity? 15. What are two ways that brand values can be integrated throughout the business? 16. Why should business owners evaluate the effectiveness of their brands on a regular basis?Business Brands Directions: Answer each of the following questions using complete sentences. Explain in detail. 1. Why is brand development important to a small-business owner? 2. In what ways are brands more than names and logos? 3. Why do all businesses have brands even if they don't deliberately develop them? 4. What role do a business's touch points play in its brand? 5. Why is it important for a business's brand to have the commitment of its owner? 6. Why should a business identify its strengths and weaknesses when building its brand? 7. In what ways is a business's mission statement, vision statement, and business plan a part of brand development? 8. How can a business be sure its brand is meaningful to customers? 9. When developing its brand, how can a business take steps to ensure its success internationally and on the internet? 10. In developing a brand, how should a business approach its core values? 11. Why does a brand promise help establish customer" expectations for a brand