111564 . 'e E} ecorded resentation - Consumer behaviour advertisin anal is Groups of 2 bit marked individually - 5-10 minutes total - Due Week 6 (Sunday 28'\" August 11:53pm) via online submission Activlty: Choose one (1) brand and identify two (2) advertisements used bythe brand. One advertisement MUST be a print (magazine, newspaper, outofhome) advertisement, while the other MUST be a digital advertisement (make sure it is a still/static digital ad and not a TV ad shown on YouTube (as technically this is not a digital adl). Your discussion should contain the following: A brief description of each ad and a discussion on the similarities and differences between the print and digital ad 0 Who are the ads aimed towards (target market of each)? 0 Why are they different? 0 Why are they similar? - Using the consumer decision making process model (old or new) identify: 0 What stages are consumers likely to be when they see these ads? 0 How is the ad prompting the consumer to react? A review of the effectiveness/ ineffectiveness of the ad and areas of improvement Make sure you call on key theories and concepts you learn about from weeks 1-5 to help shape your discussions. This is not unusual in the workforce where you have to get your point across quickly and effectively to clients or managers so let's practice nowll Hint: Starting off your research by Googling "best ads" is a bad place to start. Think of a brand and take it from there Marked on (see rubric below for more detail): Description and target market of each ad (10%) Similarities and differences of each ad (10%) Consumer decisionmaking process application (30%) Analysis of effectiveness (15%) Theory and key concept use (10%) Presentation ability including a clear introduction with a grab (20%) Cohesion with group member (5%) Ad selection hint: a Select an ad with a human gure in them to make it easier to decipher your target market dbb715huzqn8k.cloudfront.net O