11:18 . MyMohawk CBIS Introduction to Marketing Chapter 6 Developing and Managing Products and Services ONLINE ASSIGNMENT PLEASE SUBMIT USING THE ASSIGNMENTS SECTION IN CANVAS This assignment will be marked out of 4 marks in total Please type your answers in this Word document, save it, and submit using the Assignments section in Canvas STUDENT NAME: STUDENT NUMBER: Please answer each question in no more than 3 bullet points or sentences Bullet points must present complete fully explained thoughts, not just words. 1) Figure 6.1 in your textbook shows the three levels of product. How would you describe the core customer value of a microwave oven 1 mark for valid statement of core customer value 2) For most consumers, a pair of running shoes would be considered a shopping product. Why is that true? I mark for I valid, fully explained reason 3) Which of the stages in New Product Development do you believe would be the most difficult for a company to complete successfully and why do you say that? I mark for I reflection that demonstrates understanding of the New Product Development stages Getting a haircut provides an example of the characteristic called services variability. Explain why that is true. I mark for I valid. fully explained reason G