Question: 1:15 AM & 78 docs.google.com/fom O can't run another mile, or score the winning shot, or get out of bed to go to the gym.

1:15 AM & 78 docs.google.com/fom O can't run

1:15 AM & 78 docs.google.com/fom O can't run another mile, or score the winning shot, or get out of bed to go to the gym. Then they position themselves as your biggest advocate and show you that you can overcome your doubts. By considering the concept of self-concept, which one is prominently triggered of consumer mind for this campaign to position the brand in more accepted way? * Actual self concept Ideal self concept Actual and Ideal self concept None of the both concept ou

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