Question: 12. Describe the functions a package can perform. Which function is most important? Why? 13. What are the main factors a marketer should consider when

12. Describe the functions a package can perform. Which function is most important? Why? 13. What are the main factors a marketer should consider when developing a package? 14. In what ways can packaging be used as a strategic tool? 15. What are the major functions of labeling

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