(12 marks) Use SWOT to analyze this case and indicate the direction Scot should take. Scot wants to open a pet-sitting service. He is currently a pre-vet student at NAIT and has already had considerable animal experience on his parents' farm near Hinton, Alberta. For a paper in one of his classes, he researched the Hinton pet situation and found that it currently had a growing number of pet owners. While there are some boarding facilities in the area, there are currently no pet sitters who come and take care of pets in clients' homes while clients are away on holidays. He's talked to several friends about helping out or even joining him, but so far everyone has other things lined up or no interest. As the business is likely to start out small, Scot figures that he can handle it at first. Eventually he'll be able to find help. especially as the major industry in town has just announced it was moving many of its operations to another city. Scot thinks that those employees laid off will be looking for jobs. Scot thinks he has developed a pre-strategy and it may be time to consider benefits and possible entry wedges in the second step of a strategic planning process