Question: 12-1. How does breakeven analysis help managers measure the potential impact of prices? 12-2. Discuss the goal of price skimming and penetration pricing. 12-3. What

12-1. How does breakeven analysis help managers measure the potential impact of prices? 12-2. Discuss the goal of price skimming and penetration pricing. 12-3. What are the various classifications of consumer and industrial products? Give an example of a good and a service for each category other than those discussed in the text. 12-4. How is the concept of the value package useful in marketing to consumers and industrial customers

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