Question: 13) As discussed in this course, what does CANEI stand for and what is its purpose? 20 Points 14) What are your tactics for carrying

13) As discussed in this course, what does CANEI

13) As discussed in this course, what does CANEI stand for and what is its purpose? 20 Points 14) What are your tactics for carrying out a telemarketing campaign? 20 Points 15) CHOOSE ONE - SHORT ANSWER QUESTION (Hint: ON QUESTIONS LABELLED, 'CHOOSE ONE SHORT ANSWER QUESTION', YOU HAVE TWO CHOICES IN THIS EXAM. PLEASE PICK ONE QUESTION AND ONLY ANSWER THAT ONE. DO NOT ANSWER TWO QUESTIONS WHEN YOU SEE THIS HEADING. I will only mark the first one that I see. If you answered both, please delete the answer in one of the two questions.) Question: What is a Direct Mail campaign and how could you make it effective? 25 Points

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