13. What is the main difference between Blanks template and Moores template?

1. Moores is unnecessarily complex.
2. Blanks is too simple.
3. Moores communicates more of the 8 Ps.
4. Blanks incorporates a framework.

14. What is true of the UVP templates presented in the text?

1. They are the only templates used by the worlds top organizations.
2. They were developed individually to address the different needs of a range of companies and are not interchangeable.
3. They are simple formats that are made to be built on since the best UVPs are long and detailed.
4. They can be used together to communicate more specifically how a product meets the customers need.

15. Which of the following is the best way to increase customer loyalty?

1. Having sales on a predictable, steady schedule
2. Creating mutual, caring relationships with consumers
3. Trapping the customer in a subscription through the fine print in a contract
4. Offering free shipping on purchases over a certain dollar amount