13Multiple Choice 1 pointRefer to the scenario below to answer the following question(s).Jason West, owner of A1 Cleaning, started his enterprise in 2001. Jasor's primary focus had been on office clearing for large corporations. But in recent moniths. Jascon has sien a decline in demand for his office cleaning services. Surprisingly, the competitive environment appeared relatively stable with no new competitors. However, Jason knew that office cleaning was a high-frequency service that is usually performed daily, therefore, competitors must have beendoing comething to attract his curtomers Bualing a competitive advantage seemed to be the only option to offset competition. But as Jason pondered over his dilemma, he realined that prior to bulling his competitive advantage he needed to better understand how customers assessed service quality and what they lock for in a superior clearing service.Jason developed a research plan. First, he gathered information about his competitors, primarily through parghlets and Web sites, as well as through a few phone cally increder to find out exactly what the competitors offered in their cleaning packages. In addition, Jason obtained from the Chanber of Commerce an spdated lint of local corporations her planned on sending written opuestionnaires to them.Though the list of corporations contained 141 local company names, Jason chose to survey 75 of them. To better understand customer service expectations betwern both anall and large corporations, lason divided his surveys into two categories. The survey questions were designed to eatract specific data from respondents with regard to service quality expectations in correlation to service frequency and price.Jason awaited the results. Though his primary focus had been on large corporations, he was flesible and would aim his efforts differently if needed.In this scenaria, which of the following is an example of primary data? information obtained from the internet about current market trendslist of corporations obtained from the Chamber of Commercedata obtained from the surveys conducted in the 75 companiesinformation obtained from competitors' pamphletsdata obtained from competitors' Web sites