Question: 14) Compare continuous, dynamically continuous, and discontinuous innovations. Give examples of each type. 15) Identity and describe the four branding strategies used by product marketers.

14) Compare continuous, dynamically continuous, and discontinuous innovations. Give examples of

14) Compare continuous, dynamically continuous, and discontinuous innovations. Give examples of each type. 15) Identity and describe the four branding strategies used by product marketers. 16) Identity and describe the stages of the generalized product life cycle. For each stage, specify the marketing objective a firm should attempt to achieve

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