Question: 14. Consider what you learned about distribution intensity? Which form of market coverage does the brand/product enjoy? 15. In an attempt to extend the product

14. Consider what you learned about distribution intensity? Which form of market coverage does the brand/product enjoy? 15. In an attempt to extend the product line, Nabisco introduced Watermelon flavored Oreo cookies in 2013. Watermelon is one of the quintessential fruits of summer, but should it be a new Oreo flavor? Watermelon does not come to mind when one thinks of the iconic black and white cookie, but that did not stop Nabisco. In fact, the plan was to introduce a line of fruit-flavored cookies. There are also banana split, coconut, chocolate berry burst, ice cream rainbow 'sherbet' and strawberry milkshake varieties. Watermelon Oreo cookies were a flop. What might have been a reason to explain this product failure? Why errors in strategic market planning might Nabisco have made prior to launch/introduction? OREO

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