14) When should a writer develop ideas about how the audience is likely to respond to a message?

A) When determining the specific purpose

B) When crafting a goal statement

C) When identifying the general purpose

D) When establishing tone

E) When making specific word choices

15) Which of the following is one of the key goals related to the audience that should be developed within the specific purpose of your message?

A) How to best inform the audience of your ideas

B) What the audience should do or think after receiving your message

C) The extent of the collaboration needed with the audience

D) The overall approach that should be used to get the message to the audience

E) The information and the organization of the message

16) When should you begin to gather information for your message?

A) When the first draft reveals weaknesses in your message

B) After you have a clear understanding of the audience

C) As soon as you determine the message is needed

D) When it is determined the purpose is realistic

E) During the writing phase of the three-step writing process

17) A good way to test the thoroughness of your message is to use the ________ approach to ask whether the message answers who, what, when, where, why, and how.

A) free writing

B) journalistic

C) rhetorical

D) storytelling

E) knowledge management

19) Which of the following best describes a communication medium?

A) The system used to deliver a message

B) The completion of steps in the journalistic approach

C) A knowledge management system

D) The form a message takes

E) The use of digital technology for research