14. When using a ____ the optimal market selection starts with the total number, or a large number, of national markets, which are eventually broken down into regional groupings on the basis of political, economic, language, or other criteria. *

a. expansive methods

b. contractible method

c. reactive approaches

d. proactive approaches

15. The Boston Consulting Group (BCG) portfolio analysis centers on two determinants of marketing strategy, which includes: ____. *

a. market segmentation and market attractiveness

b. market strength and consumer behavior

c. market strength and market attractiveness

d. market segmentation and consumer behavior

16. The recognition that decreasing incomes, and the decreasingly diverse populations in some countries, have provided new and often more segmented markets. _____ *

True

False

17. International trade patterns have not been affected by the developments in China. _____ *

True

False

18. Piracy of goods by making unauthorized copies of goods (software, music, books, etc) or broadcasting them or using them without permission, costing many billions of dollars in losses for producers of the goods. _____ *

True

False

19. Prohibition of imports of specified or all types of goods to certain countries for reasons of national security, public policy, etc. _____ *

True

False