Question: 14 Which approach should a company take when pursuing a breakthrough innovation? The company should base the innovation on brand new cutting-edge technologies The company

14 Which approach should a company take when pursuing a breakthrough innovation? The company should base the innovation on brand new cutting-edge technologies The company should follow market trends and take a "me too" approach The company should pursue the innovation regardless of current market needs The company should accept that the failure rate for this type of innovation will be high NOT > BOOKMARK CLEAR

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