14.Idle production capacity can be reduced by

Multiple Choice

• using a straight salary compensation plan.

• hiring additional full-time personnel.

• allowing personnel to work overtime.

• increasing the number of workdays per week as well as increasing the hours per day for employees.

• cutting a part-time worker's hours during slow periods.

15.When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive and positive; (3) fit the company or product image; (4) have the ability to be legally protected; and (5) __________.

Multiple Choice

• be simple

• suggest an air of mystery

• be humorous

• be easy to spell and pronounce

• contain no hidden meanings

16.Apple sells a variety of different product under the Apple brand name including computers, tablets, phones and music players. This is an example of __________.

Multiple Choice

• private branding

• multibranding

• co-branding

• generic branding

• family brand

17.The warranty and customer service that come with the purchase of a car, are part of its ________________product.

Multiple Choice

• core

• branded

• augmented

• durable

• actual