Question: 15 1 This question refers to the article titled A new class of startup is upending America's consumer-goods industry: A direct-to-consumer revolution in the bedroom

15 1 This question refers to the article titled

15 1 This question refers to the article titled "A new class of startup is upending America's consumer-goods industry: A direct-to-consumer revolution in the bedroom and bathroom" Based on information in the article, which source of differentiation are the consumer goods "giants" likely relying on for their new strategy? Reputation Customization Differentiation based on links Marketing

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