15. Direct response communication can be more successful because a. The message is simpler b. It provides the opportunity for one-on-one communication c. There are so many choices d. None of the above 16. What are the three basic functions performed by channel intermediaries? a. transactional, logistical, and facilitating b. contacting, negotiating, and ownership c. promoting, distributing, and bulk breaking d. assorting, accumulating, and allocating 17. Walmart offers many product categories under one roof. This reduces the number of stores customers must shop in to complete their purchases. In this case, what does Walmart provide? a. A channel b. Contact efficiency c. Vertical integration d. Horizontal integration 18. The Second Cup coffee house prices it products quite close to those offered by its main competitor, Starbucks. Which strategy is Second Cup using? a. Status Quo pricing b. Competitive Pricing c. Sales Oriented Pricing d. Profit Oriented Pricing 19. What is happening in this diagram?. a. Sales numbers for a new product are being estimated based on market needs b. The break-even threshold is demonstrated based on costs and revenue c. The break-even point is demonstrated based on competition market share d. None of the above. a. CRM specialists b. Public Relations specialists c. Product Development specialists d. Digital Engagement specialists 6,000 4,000 6190 200 2,000 21. Price fixing is an unethical pricing strategy that includes: a. Use of high-pressure in-store to sell up b. Selling a product above the advertised price c. Double ticketing d. 2 or more companies conspire to set a price Loss Fixed costs Total revenue Total costs 0 1,000 2,000 3,000 4000 5000 6000 2000 000 000 10.000 Quantity 20. Peleton launched a widely criticized ad campaign in 2019 featuring a husband gifting his wife a Peleton for Christmas. As a result, Peleton had to respond to the criticism. The marketing professionals that handled this crisis would be: Profs Break-even point