Question: [ 15 MARK QUESTION , Answer appropriately ] ( This QUESTION is exactly from the subject , STRATEGIC MANAGEMENT QUESTION CASE STUDY An

[ 15 MARK QUESTION , Answer appropriately ]

( This QUESTION is exactly from the subject , " STRATEGIC MANAGEMENT "

QUESTION

CASE STUDY

An young entrepreneur , whose application for a loan of Rs . 1 lakh was turned down by a nationalised bank in 1977. The living refrigerator, ownership and the penetration of TV in the Kerala market , where voltage fluctations were very common , provided an enormous growth opportunity for stabilizers business V-Guard gradually widened its product mix le verging its brand equity and marketing infrastructure V- Guard's market , by and large in sourh India, nearly 30 percent of the total revenue coming from kerala .

Questions:

1) What were the key factor for success in respect of V- Guard products ?

2) Evaluate the growth strategy of V-Guard ?

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