15 - Which is not a difference differences between franchising and licensing? a. Franchisees will use the organization's name, while licensees will generally not. b. Franchisees receive ongoing training and business support, licensees generally, do not receiving ongoing support. c. Licensing requires a valid patenting worldwide, while franchising not. d. Franchisees will only offer authorized products and services, whereas licensees may deal in a wide range of products and services. 16 - A Canadian agricultural equipment manufacturing company is deciding whether to use direct or indirect exporting as its market entry strategy for Russia-its new target market. The company has previous experience exporting internationally and has strategies in place to mitigate currency fluctuations. However, it has no previous experience working in Russia or Eastern Europe and does not possess language or cultural competence. It wants to achieve maximum profit while maintaining control over the marketing and pricing of its products. Which of the following strategies should the Canadian company use to penetrate this new market? a. Direct export by the organization itself b. Direct export using an agent c. Direct export using a distributor d. Indirect export 17 - Many companies that are entering new foreign markets using direct exporting choose to work with a commissions-based salesperson who already has established customer contacts in the sector of interest. This type of assistance is commonly provided by which of the following? a. Agent b. House representative c. Distributor d. In-country operator Page 5 16 +