150 p QUESTION 1 Consumerism has given customers access to more information than ever before; they are not as gullible or easily fooled as they used to be. At the same time, though, marketers also have more access to information about the buying behavior of their markets than ever before due to technology. It has been said that if you understand something well enough to explain it, you can predict it. And, if you can predict it, you can control it. Therefore, it could be said that the job of a marketer is to understand the buying behavior of his or her target market well enough to be able to control it (i.e., persuade it to purchase, support, vote for, etc. whatever is being marketed). However, marketers have also come under a fair amount of criticism and legislation regarding the ethicality of some of the tactics they engage in (pop-up ads, telemarketing, marketing to children in order to access the parent's wallets, etc.). So, for your final exam, using the range of topics and examples discussed during this course, tell me who you feel marketers have a greater ethical obligation to their company or their market. Then, using examples and existing research, support your position by telling me why