150-200 words plz. To judge whether a brand has a small or large market share, we need...
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Question:
150-200 words plz.
To judge whether a brand has a small or large market share, we need to know more about the market concentration of the industry, and the brand's relative market share.
Present a) market share data and b) calculate relative market shares for the four largest brands in any category (you can continue to use the category you evaluated in the previous discussion and/or are covering for your project). What can we learn about the industry as a whole as well as the four brands based on comparing these measures? You can use any database as a source for your market share data.
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