15:32 X Guide to Structuring your An... a o o BTEC BUSINESS YEAR 2 GUIDE TO STRUCTURING YOUR ANSWER UNIT 20: INVESTIGATING CORPORATE SOCIAL RESPONSIBILITY ASSIGNMENT 2 LEARNING AIM B SHOULD A LARGE BUSINESS HAVE A CSR POLICY? ? Head up this Coursework: Should a Large Business have a CSR policy? See PowerPoint BI P3 - Investigate the potential benefits of the CSR policy of a selected business. 1. Outline what the benefits of adopting a CSR policy are. Use Slides 4 and 5 to help you. Make sure that you refer to: cause promotion, cause related marketing, corporate philanthropy, community volunteering and responsible business practice and provide examples. P4 - Explain the potential drawbacks of the CSR policy of a selected business. 1. Outline what the drawbacks of adopting a CSR policy are. Use Slides 7 and 8 to help you. Make sure that you refer to: inefficient use of resources, businesses should not decide society's interests, extra costs passed on to consumers, CSR stifles innovation and CSR is bureaucratic and wasteful and provide examples. P3/P4 - Potential benefits and drawbacks in relation to Microsoft In your coursework, explain that you are now going to relate these potential benefits and drawbacks to Microsoft. 1. Watch the video on Slide 10 and compile a list of the points made about how Microsoft is influenced by CSR policy. 2. Scan the QR Code on Slide 9. This will take you through to Microsoft's website and their section on how Microsoft has adopted CSR policies. Use these two resources to help you complete the following table (you can include the table in your coursework). Come up with five benefits and five drawbacks. Some arguments are provided to help you and to start you off (which you can use). BENEFITS AND DRAWBACKS OF ADOPTING CSR POLICIES IN RELATION TO MICROSOFT Benefits Drawbacks Microsoft supports the fundamental In trying to address what it describes as rights of people, from defending "racial injustice". Microsoft may come democracy, to addressing systemic racial into conflict with Governments around injustice and inequity, to protecting the World and the implications of such human rights. conflict will need to be thought about very carefully 0 15:32 x Guide to Structuring your An... S o Benefits Drawbacks Microsoft supports the fundamental In trying to address what it describes as rights of people, from defending "racial injustice". Microsoft may come democracy, to addressing systemic racial into conflict with Governments around injustice and inequity, to protecting the World and the implications of such human rights. conflict will need to be thought about very carefully. Microsoft claims that it must address Setting climate change targets can be climate change for a more sustainable very expensive and there are often future. They have set ambitious climate problems associated with monitoring goals and have detailed plans to achieve targets etc. them, while enabling others to use technology to create and achieve their own goals. P5 - Explain why a selected business has sought recognition from a third party and how this has enhanced and benefitted their reputation. 1. Use the quote from Professor Michael Porter on Slide 11. to show that companies are now seeking recognition for their efforts in adopting CSR policies. 2. Watch the video on Slide 14 and explain what Ecovadis is and how it "rates" businesses in various categories. Make sure that you mention the categories that Ecovadis uses to categorise businesses: Labour and Human Rights, ethics, sustainable procurement, and environment. 3. Watch the video on Slide 15. Explain how Toyota has benefited from it's association with Ecovadis. If you can find any additional information about this, then include it here. M2 - Analyse the competitive advantage gained by a selected business as a result of its CSR activities and its recognition by an external body. 1. Scan the QR Code on Slide 17. This will take you through to an article about Lego and how it has adapted it's manufacturing processes to become more sustainable and eco-friendly. Refer to three changes (three paragraphs) that Lego have made to their manufacturing processes. 2 2. Explain how Lego was recognised by the Reputation Institute and quote what Stephen Hahn-Griffiths said about the company. 3. Explain how Lego's sales have increased in recent years and what the media response to Lego's adoption of CSR-friendly policies has been e.g. comments on Twitter etc. D2 - Evaluate the role a CSR policy, and recognition by an external body, has played in assisting with organisational change for a selected business. 1. Refer to Slide 18 and again, scan the QR Code on the slide. This time, it will take you through to an article by Forbes Magazine entitled, "How Lego Rebuilt Itself as a Purposeful and Sustainable Brand". Explain how Lego has improved it's brand image, including establishing links with the WWF. 2. Watch the YouTube video (included in the article). Explain what the "Build for Change" campaign was and how this also helped improve Lego's image.