1:56 a docs.google.com 11. Why do companies brand? * 1 point O To build loyalty O To retain loyalty O To gain a position in the market All of the above 12. Private Brands are also called store 1 point brands. Coca Cola is an example of this. * O True O False 13. Positioning a product means that 1 point some people will not want the product, therefore, marketers have to be prepared to alienate some consumers. * O True False 14 The package of duct es not 1 point@ . .- E43 3 docs.google.com 8. Branding is what happens when 1 point consumers make repeat purchases of the same brand. * 9. A is the part of the of the 1 point brand in the form of a symbol that is usually registered. * 0 Brand name 10. A slogan is not a catchy phrase 1 point used to remind the consumer of a company or brand. * n 11. Why do companies brand? * 1 point 1:55 .51.: :- @J' B docs.google.com 6. Weaker competitors start to leave 1 point the market. This falls under of the Product Life Cycle. * 0 Introduction 7. Sales and profits begin to slow 1 point down and business must consider whether to support or remove product from the marketplace. This falls under of the Product Life Cycle. * 0 Introduction 8. Branding is what happens when 1 point consumers make repeat purchases of H the same brand. * w . .- c0 3 docs.google.com 16. The price of a product is affected 1 point by three very important components which are; 1)The cost to manufacturer and market the product; 2) The profit the company plans on making on the sale of each good or service it provides, 3)The time it takes to make the actual product. * 17. There are two (2) other factors that 1 point affect price: the demand of the product by the consumer and the supply availability of the product, if the product is popular. * 18. Markup can be calculated by the 1 point formula: Markup =Selling Price + Cost Price * 1:55 . 1:- C43 3 docs.google.com 1. The 4 P's of Marketing are Product, 1 point Place, Price and Promotion. * 2. Management must work together in 1 point making decisions in each of the four (4) areas to run an overall successful marketing strategy because the 4 P's are all interconnected. * 3. These are the products we all use. 1 point They are nonindustrial and are sold in retail stores to the general public. * 0 Industrial Goods 0 ConsumerGoods O lndustrialServices 0 Consumer Services 1:55 a docs.google.com 4. Businesses use industrial goods to 1 point create new products or to help with business operations. They can be raw, processed, or finished. * True False 5. First companies into the market 1 point may begin to experience profit but will have to sacrifice market share as other companies begin to join the market. This falls under of the Product Life Cycle. * Introduction Growth O Maturity O Decline 6. Weaker competitors start to leave 1 point the market. This falls under of the Product Life Cycle. * Introduction O Growth Maturity . .- E43 3 docs.google.com 14. The package of a product does not 1 point necessarily have to satisfy a number of legal and regulatory requirements related to the contents and their safe use, as well as provide other information and messages. * 15. From a marketing point of view, 1 point packaging is a necessary . * O For goodwill O For the greater good 0 Evil 0 Consumer Interest 16. The price of a product is affected 1 point by three very important components which are; 1)The cost to manufacturer and market the product; 2) The profit the company plans on making on the sale of each good or service it provides, 3)The time it takes to make the actual product. *